Two years ago, during the summer I had no income coming in, I signed up for a couple of market research panels (e.g., Pinecone), after researching which ones seemed reliable and didn't ask you to buy products upfront (which lots of the survey sites do--they promise money back, but you have to give some upfront). I've been making about a couple of hundred dollars a year from this side venture.
One of the panels I ended up on (by invitation actually, this one I don't think you can volunteer for) is run by my local grocery store--actually by the store that *used* to be my main store, before I "defected" and started spending most of my grocery money at a more upscale chain.
The store whose panel I am on is trying to develop more of an image as a health & wellness-conscious store. They've definitely shown great improvement on this front in the years I've been shopping there. But a couple of weeks ago, they recruited volunteers for a special "health and wellness" assignment. I signed up.
Part one was keeping a journal for a week, recording all activities that I did that I personally considered "health and wellness" related and answering some questions about each. Based on the journals, they selected a dozen people to participate in Part two. I was chosen. So on Wednesday morning, two market researchers came to my house and interviewed me for three hours, video taping the interview and a tour of my house, with focus on things in my house that were health and wellness related. The research interview was really pretty in depth, and not very scripted--mostly the interviewers asked me to elaborate on things that I had brought up, rather than asking me a series of "canned" questions.
After the interview, they went with me on a shopping trip to the grocery store that sponsored the research, and followed me around the store videotaping my trip and commentary.
During the interview, I had waxed so enthusiastic about the store that has become my new "store of choice" that they actually came back and went with me on a shopping trip to *that* store, too (though that one wasn't videotaped, as they didn't have permission--they just snapped a few pictures with a cell-phone camera).
All told, I spent about 8 hours with the team, and got to ask them some questions, too (one has a masters in cultural anthropology, the other background in neuro-linguistic programming and design). And I was paid $250, to boot. So I brought in a wee bit of income and had an interesting experience. I'll be curious what comes of the study in terms of how the initiating store changes in the future!
Market Research Subject
July 5th, 2008 at 12:44 am
July 5th, 2008 at 12:39 pm 1215257971
July 5th, 2008 at 01:44 pm 1215261869