I just changed my identity protection service.  I've been using Identity Force for a few years, for an annual fee of $189.50 per year.  Prior to that, I used LifeLock, but changed a few years ago because Identity Force had better service for a lower fee.

I did a search of the reviews again, and Aura is currently the top-rated such service, AND they have a "Tax Day" sale that ends tomorrow (the % off depends on the plan you choose), so I changed services again.  I'll have about a month overlap between the two.

I like these services because of the "White Glove" service they offer.  You can get Identity protection on your homeowner's insurance which is typically relatively cheap (again depends on the value of your property but usually under $100), but that offers limited coverage and no white glove help if you have an issue.  If you get one of the premium services like those I've named, you can get protection that is $1 million or more (depending on your net worth and how much you are willing to pay) plus greater service.

Identity theft causes such a hassle and even tragedy that it's become increasingly important in this day and age.  I've now been in the financial services industry for 15 years (counting both my tax and wealth management positions), and the past few years have seen an exponential tick upwards.